News

Big blow for super influencer Kendall Jenner

clare-with-the-hair
Written by ClareWithTheHair

Big blow for super influencer Kendall Jenner

Estée Lauder has confirmed that it will discontinue its make-up and skincare brand The Estée Edit, due to not meeting sales expectations. The brand launched in May 2016 and had stars including Kendall Jenner and Irene Kim fronting the line.

clare-with-the-hair

It would seem the gold star of influencer wands has missed Kendall but is this the start of the Jenner / Kardashian fall and will more brands suffer the same faith at The Estée Edit.

clare-with-the-hair

Estée Lauder has always been a brand I have looked at as my mothers brand, a brand older ladies use, not a cool, up to the minute fashion brand but The Estée Edit changed this but it would seem they just could not be a cool go to brand for youngsters even with a Jenner as its face and brand ambassador.

clare-with-the-hair

clare-with-the-hair

clare-with-the-hair

Follow me on snapchat Bloggerclaerewth for my daily make up application, latest beauty news, deals and more.. …

 

If you have found this useful, please tib me!  Tibs are pocket-change for the internet™.

About the author

ClareWithTheHair

Leave a Comment

%d bloggers like this: