Big blow for super influencer Kendall Jenner
Estée Lauder has confirmed that it will discontinue its make-up and skincare brand The Estée Edit, due to not meeting sales expectations. The brand launched in May 2016 and had stars including Kendall Jenner and Irene Kim fronting the line.
It would seem the gold star of influencer wands has missed Kendall but is this the start of the Jenner / Kardashian fall and will more brands suffer the same faith at The Estée Edit.
Estée Lauder has always been a brand I have looked at as my mothers brand, a brand older ladies use, not a cool, up to the minute fashion brand but The Estée Edit changed this but it would seem they just could not be a cool go to brand for youngsters even with a Jenner as its face and brand ambassador.
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